AI adoption by business function in McKinsey’s 2025 survey

McKinsey 2025 survey, regular AI use by function, percent of respondents.

What the Data Shows

AI adoption by business function compares regular AI use reported in McKinsey’s 2025 Global Survey. The ranking uses 11 non-exclusive business functions and percent of respondents as the measurement basis. Knowledge management ranks highest at 40 percent, followed by marketing and sales at 39 percent. Manufacturing is lowest at 10 percent, making the top function four times the lowest function on this survey frame.

Data table

Unit: percent of respondents · Period: 2025

RankEntryValuePeriod
1Knowledge management40%2025
2Marketing and sales39%2025
3Information technology34%2025
4Service operations33%2025
5Product or service development31%2025
6Software engineering26%2025
7Human resources21%2025
8Risk, legal and compliance17%2025
9Strategy and corporate finance17%2025
10Supply chain and inventory management12%2025
11Manufacturing10%2025

Sources

Source 1: McKinsey & Company

Publisher: McKinsey & Company

Dataset/table: Business functions in which organizations regularly use AI

Units: percent of respondents

Date checked: 2026-05-24

Evidence: Supports function-level AI-use percentages in the 2025 Global Survey.

Source 2: McKinsey & Company

Publisher: McKinsey & Company

Dataset/table: Survey article

Units: percent of respondents

Date checked: 2026-05-24

Evidence: Supports the overall 2025 survey frame and regular AI-use context.

Data notes & caveats

Respondents can report AI use in more than one business function, so function percentages are non-exclusive and do not add to 100 percent.

Methodology

Values are read from the McKinsey 2025 Global Survey table for business functions in which respondents’ organizations regularly use AI. Rows use the Total column and are ranked descending by percent of respondents.

Source consistency notes

All rows use the same McKinsey 2025 survey table, period, unit and respondent universe.

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