Fiscal 2025 net sales by reportable geographic segment, US$ billions; shares use total Apple net sales.
Apple regional revenue is measured as fiscal 2025 net sales by reportable geographic segment. The rows use Apple’s annual-report segment table and total net sales of US$416.161 billion as the denominator. The Americas ranked first at US$178.353 billion, or 42.9% of total net sales, while Europe ranked second at US$111.032 billion, or 26.7%. Greater China was US$64.377 billion and 15.5% of total net sales, making it Apple’s third-largest reported region.
| Rank | Entry | Value |
|---|---|---|
| 1 | Americas | US$178.4B |
| 2 | Europe | US$111.0B |
| 3 | Greater China | US$64.4B |
| 4 | Rest of Asia Pacific | US$33.7B |
| 5 | Japan | US$28.7B |
Source 1: Apple Inc.
Publisher: Apple Inc.
Dataset/table: Segment Operating Performance: net sales by reportable segment
Units: US$ millions
Date checked: 2026-05-23
Evidence: Supports Apple fiscal 2025 net sales by geographic segment and total net sales.
Apple’s reportable segments are geographic management segments: Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Europe includes European countries as well as India, the Middle East and Africa; Greater China includes mainland China, Hong Kong and Taiwan.
Use Apple’s fiscal 2025 Form 10-K net sales by reportable segment table. Convert values from millions to billions and compute each share as segment net sales divided by total net sales.
All region rows and the denominator come from Apple’s fiscal 2025 Form 10-K reportable-segment table.
Keep the visible MarketStats attribution, source line and canonical page link intact. For clean unbranded assets, commercial use or higher-volume reuse, choose one of the licensing tiers below.
* Free branded use is subject to the Terms and requires attribution/canonical-link preservation. MarketStats licenses the graphic presentation and MarketStats-created editorial layer, not the underlying third-party source data. Source attribution and source-provider obligations still apply.
