Great Britain regions by international visits; M visits, 2024.
Great Britain regions are ranked by international visits in 2024. The 11 rows cover the nine English regions, Scotland and Wales and count visits rather than unique visitors. London ranked first with 20.9 million visits. The South East ranked second with 4.6 million, while Northern Ireland is outside the regional source frame.
| Rank | Entry | Value | Period |
|---|---|---|---|
| 1 | London | 20.95M | 2024 |
| 2 | South East | 4.59M | 2024 |
| 3 | Scotland | 4.37M | 2024 |
| 4 | North West | 3.37M | 2024 |
| 5 | South West | 2.39M | 2024 |
| 6 | East of England | 2.38M | 2024 |
| 7 | West Midlands | 1.99M | 2024 |
| 8 | Yorkshire | 1.12M | 2024 |
| 9 | East Midlands | 1.09M | 2024 |
| 10 | Wales | 0.93M | 2024 |
| 11 | North East | 0.43M | 2024 |
Source 1: Inbound Tourism by Region
Publisher: VisitBritain and Office for National Statistics
Dataset/table: International visits and visitor spending by Great Britain region
Units: thousand visits and £ million
Date checked: 2026-07-15
Evidence: Supports 2024 inbound visits and spending for the nine English regions, Scotland and Wales.
Visits are trips recorded through the International Passenger Survey and do not represent unique visitors.
The 2024 visit counts for the nine English regions, Scotland and Wales were ranked from highest to lowest.
All rows use the same 2024 source family, regional geography and visit-count definition.
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