South Korea, China, Taiwan and other markets as shares of Japan’s international arrivals; %, 2024.
South Korea was Japan’s largest inbound visitor market in 2024, accounting for 23.9% of arrivals. China contributed 18.9% and Taiwan 16.4%. The three named markets together supplied 59.2% of Japan’s 36.9 million international arrivals. All remaining source markets are grouped as Other markets using the same national denominator.
| Rank | Entry | Value | Period |
|---|---|---|---|
| 1 | South Korea | 23.9% | 2024 |
| 2 | China | 18.9% | 2024 |
| 3 | Taiwan | 16.4% | 2024 |
| 4 | Other markets | 40.8% | 2024 |
Source 1: Inbound visitors by source market, 2024
Publisher: Japan National Tourism Organization
Dataset/table: JNTO inbound by market
Evidence: Supports the 2024 visitor totals by market and the total inbound denominator.
Shares use Japan's total 2024 foreign arrivals as the denominator. Taiwan is a reporting market rather than a sovereign nation, so the set is described as markets.
Shares are each market's 2024 visitor total divided by Japan's total foreign arrivals of 36,869,900, from official tourism statistics.
Same official source, same year and a proven national total as the denominator.
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