Taiwan Visitor Markets Still Furthest Below 2019 Levels, 2025

Sovereign source markets ranked by how far 2025 arrivals remained below 2019; percent.

What the Data Shows

Taiwan visitor markets that remained below their 2019 arrival levels are ranked by the size of the 2025 shortfall. The comparison covers 12 sovereign markets still below baseline and expresses each gap as a percentage of that market’s 2019 arrivals. Japan had the largest shortfall at 31.6%, followed by Malaysia at 24.3%. South Korea remained 17.6% below 2019, while Sweden was 17.4% below.

Data table

Unit: percent below 2019 arrivals · Period: 2019–2025

RankEntryValuePeriod
1Japan31.6%2019–2025
2Malaysia24.3%2019–2025
3South Korea17.6%2019–2025
4Sweden17.4%2019–2025
5Canada11.6%2019–2025
6South Africa11.3%2019–2025
7Singapore7.2%2019–2025

Sources

Source 1: Inbound visitors by nationality and source category, 2002–2025

Publisher: Taiwan Tourism Administration

Dataset/table: Inbound visitors by nationality and source category, 2002–2025

Units: percent below 2019 arrivals

Date checked: 2026-07-18

Evidence: Provides the final 2019 and 2025 arrival counts used to identify markets that remained below baseline.

Data notes & caveats

A larger percentage means a weaker recovery relative to that market’s own 2019 level. Markets that equalled or exceeded 2019 are outside this shortfall ranking.

Methodology

For each sovereign market below its 2019 level, the 2025 shortfall was divided by the final 2019 count. Markets were ordered by the largest unrounded percentage shortfall.

Source consistency notes

Every market uses the same official source, final annual endpoints, visitor unit and entity-specific denominator.

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