Latvians aged 16–74 who bought online or shopped online regularly; percent, 2025.
Online shopping among Latvia’s residents aged 16–74 is summarized for 2025. The official survey reported that 75.2% made purchases online and 54.1% shopped online regularly. The regular-shopping rate was 21.1 percentage points below the broader online-purchase rate. Expressed as a rate comparison, regular shoppers represented 71.9% of the broader online-purchase percentage.
| Rank | Entry | Value | Period |
|---|---|---|---|
| 1 | Regular online shoppers | 54.1% | 2025 |
| 2 | Made purchases online | 75.2% | 2025 |
Source 1: Use of Internet in 2025
Publisher: Central Statistical Bureau of Latvia
Dataset/table: Official Statistics of Latvia
Units: percent
Date checked: 2026-07-16
Evidence: Supports online-purchase participation and regular online shopping among Latvian residents aged 16–74 in 2025.
Both percentages use residents aged 16–74. The 71.9% ratio compares the two published rates and is not a separate survey measure.
The broader online-purchase rate is the main benchmark and is compared with regular online shopping.
Both values use the same 2025 official household ICT survey, percent unit and resident population basis.
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